Earlier this month, on 7th of December to be more precise, the SBC (Sports Betting Community) has held a grand event at Under the Bridge. It is one of London's most prestigious venues located directly underneath the Stamford Bridge, the home of Chelsea FC. The SBC Awards 2016 was quite the spectacle, and at the end, a total of 15 awards were given out to some of the m0st important names in the betting industry.
SBC Awards Event
Sky Sport's broadcaster, the ever so beautiful Hayley Mcqueen was hosting the event, and she did so in an outstanding fashion. From the very start and up to the very end of the show, she managed to acquire the complete attention of everyone in the audience. As we already stated above, a total of 15 awards were given out. In addition to them, 3 industry members also received an entry to the SBC Hall of Fame. It is important to add that the main sponsor of this years' SBC Awards was Optima. They are the company that stands behind some of the most innovative and interactive eSports betting software and services currently available on the market.
Who won the awards?
In the list found down below you can see the winner of each of those 15 categories we mentioned above. Some names will be quite familiar as they are considered householders in the niche, while some of them surprised everyone, including us as well. Before jumping to the list, it is important to mentioned that the awards were divided into 2 sections: overall awards and innovation awards. First off, let's take a look at the Overall Awards at the SBC Awards 2016:
- Bookmaker of the year
- Affiliate of the year
- Rising star in sports betting
- Football bookmaker of the year
- Football affiliate of the year
- eSports Bookmaker of the year
- Marketing campaign of the year
Moving onto the Innovation Awards, the list goes on:
- Innovation in football betting
- Innovation in sports betting
- Innovation in live betting
- Innovation in virtual sports
- Innovation in fantasy sports
- Innovation in affiliation
Bet IT Best
- Innovation in retail betting
Hall of fame entrance was given to these following gentlemen:
- Howard Chisholm from Chisholm Bookmakers
- Carsten Koerl from Sportradar
- Mark Blandford from FSB Technology
Summary of the most important awards for the eSports industry at SBC Awards 2016
As you all figured out, the most important award for the eSports industry is the one bearing its name. The eSports bookmaker of the year award went to Pinnacle, and it was well deserved if we may add. Over the course of the entire year, Pinnacle was making huge efforts on keeping their eSports markets filled with important events. They offered great odds too and featured a slick and above all intuitive eSports betting site that managed to effectively attract a huge player base. Great job Pinnacle, congratulations from the staff of eSports-betting.pro!
On the other hand, the most successful bookmaker of the year award went to, who other than, Bet365. As if there was any question who will win this one. The industry's most popular and leading name has secured their top spot once again. Not only did they win the best bookmaker of the year award, they also swept home with the innovation in live betting as well. Needless to say, 2016 was a good year for Bet365, and the awards are here to prove just that.
As a matter of fact, 2016 was a great year for all eSports betting websites. With the laws becoming more and more pardoning on the industry, bookmakers are widening their selection and improving their general approach to eSports betting. Hopefully, that same trend will make a successful transition into 2017 too, as we hope the entire industry will make even bigger things with great names such as Bet365 and Pinnacle keeping it intact!
About the Author: Article written by Hipster Jesus, eSports enthusiast and an active member of the CS:GO community. In his free time, he likes to rush B on competitive servers and scream “CYKA BLYAT” at trolls. Contact “Hipster Jesus” on Twitter.