BetWay has signed a huge sponsorship deal with Ninjas in Pyjamas (CS:GO)

With the rising popularity of eSports betting sites over the course of this year, it comes as no surprise that one of these sites decided to invest in a sponsorship deal with a pro team. The leader of this industry, BetWay, has taken a drastic step towards securing their place at the top. With an amazing variety of eSports markets available on their site, they are at the moment the biggest eSports betting site out there. In addition to this, with their new sponsorship deal, they could take things to the next level. In other words, NiP and Betway sponsorship deal could be the next big thing in the industry… And here's why.

BetWay sponsorship deal

What is on the BetWay sponsorship deal?

The deal sets BetWay as Nip's headline sponsor. This means a lot of things, but the signed 6 figure sum on the contract is probably one of the most important ones. The betting giants will get exclusive access to the team's house, huge BetWay logo on their jerseys and a ton of other stuff. Stuff such as gear giveaways, content usage rights, and in-house advertisements. Additionally, BetWay will also have exclusive access to the entire team, meaning they will frequently feature interviews with Patrik ‘f0rest’ Lindberg, Christopher ‘GeT_RiGhT’ Alesund, Richard ‘Xizt’ Landström, Adam ‘friberg’ Friberg and Jacob ‘pyth’ Mourujärvi, all of whom are in the Nip's CS: GO team. As you can see, this deal means lots of quality content for BetWay who look to be firmly securing their spot as the industry's new betting leader.

Here is what Hicham Chahine, the CEO of Ninjas in Pyjamas had to say about BetWay sponsorship deal:

“We are thrilled with the opportunity to work closely with the leading eSports betting company and are certain the partnership will allow us to continue to grow our legacy to give our millions of fans around the world unforgettable experiences they will remember for a lifetime. #GONINJAS”

BetWay is on the rise!

I am pretty sure that, by looking at all of the above, you can conclude that BetWay is serious about their business. At the moment, they are miles away from their competition when it comes to actual eSports betting. Reasons behind this are as follows:

  • Fluidity of their websitebetway-esports-banner
  • Plenty of eSports markets
  • Easy to find eSports markets
  • Great odds
  • Awesome bonuses
  • Many deposit / withdrawal methods
  • Fast customer support

With many other companies trying to copy BetWays system, it is clearly visible that hey is always one step ahead. Betway sponsorship deal will not only give exclusive content to them but will also bring their fans closer to their favorite team. It's a win-win situation on both sides and it is fairly obvious why this deal was made in the first place.

Below you can find comments coming from Anthony Werkman, Director of Marketing and Operations at Betway:

“Betway were very proud to be the first bookmaker to launch a bespoke eSports microsite last year. Since then, we have invested heavily in our team which is full of die-hard fans of the sport.”

“As a company we seek to provide a first class, premium service and look to partner with those who share the same ideals and values to be able to bring fans closer to the action. As sponsors of West Ham United of the Premier League in England, we constantly engage with supporters to give them insight into the club they wouldn’t get anywhere else.”

“It’s with these ideals, values and mission in mind that we partnered with NiP. They have a huge fan base all over the world and we are tremendously excited to provide exclusive, behind the scenes content on a regular basis as we follow the team’s quest to be the best.”


Finally, it is safe to say that both parties made a good decision regarding the sponsorship. NiP will get a huge financial injection while Betway will enjoy themselves a fair share of exclusive content which will boost their popularity and customer satisfaction. All in all, kudos to both parties!


Written by: Pavo

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